Christmas is set to get underway in Brierley Hill this weekend as Santa, the mayor of Dudley, and the local community come together for the Christmas lights switch-on.
The switch-on, which runs from 10am until 5pm on Saturday 9th December, has been organised with the help of Dudley Council, Dudley CVS, Brierley Hill Civic, Brierley Hill Traders, and The Brier Fair.
Entrainment on the main stage will include a drumming performance from the 2156 Squadron Air Training Corps and musical performances from Ricky Dee and Bromley Pensnett Primary School.
The Brierley Hill Musical Theatre Company will also take to the stage to showcase their seasonal show.
Meanwhile, The Moor Centre will be hosting a Christmas craft market, and youngsters can visit Santa’s grotto in the indoor market or head to the children’s fairground rides.
Performers from Code Red, who entertained shoppers at Halesowen’s Christmas light switch-on, will be walking around the town performing character roles, acrobatics, stilt-walking, and firebreathing. The group will also bring the event to a close with a spectacular fire show.
In a bid to encourage more people to come into the town, Dudley Council has suspended charges on its Brierley Hill car parks for the day.
Cllr Dave Tyler, the mayor of Dudley, said he enjoys “all of the Christmas light switch-on events [as] they’re a real focus for the community.
“I’d like to thank the traders, voluntary groups, businesses, churches, and performers who have all come together to make this a true community Christmas.
“Brierley Hill has a lot of heart and I’m sure we’ll see this at the event on Saturday. I can’t wait.”